Boston, MA -- (SBWIRE) -- 09/11/2014 -- In 2012, home care packaging posted moderate unit volume growth backed by sales volume growth of major product categories and volume growth of relatively small-sized packs. In the home care market, relatively small packs have maintained a significant share in many product categories, including hand dishwashing, liquid detergents and liquid fabric softeners, as the number of small households such as single-person households increased rapidly in South Korea over the review period. In addition, manufacturers frequently introduced promotional packs such as bundle packs, which consist of a regular pack and a refill pack at a discounted price, and many consumers who look for value for money often purchased these promotional packs instead of purchasing large-sized packs.

Industry Prospects:

Home care packaging is expected to register moderate unit volume growth in the forecast period, backed by sales volume growth of most home care products. With the rapidly increasing number of small households and growing concerns about environmental issues, smaller packs will continue to account for significant shares in many home care product categories, contributing to the unit volume growth of home care packaging in the forecast period.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care Packaging industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Care Packaging in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What are the major food pack types and how are they performing in South Korea?
- How are consumption trends impacting the food packaging landscape?
- What have been the key trends seen in new packaging developments?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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