Market Report, "Home Care Packaging in South Korea", Published
In 2012, home care packaging posted moderate unit volume growth backed by sales volume growth of major product categories and volume growth of relatively small-sized packs. In the home care market, relatively small packs have maintained a significant share in many product categories, including hand dishwashing, liquid detergents and liquid fabric softeners, as the number of small households such as single-person households increased rapidly in South Korea over the review period. In addition, manufacturers frequently introduced promotional packs such as...
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