Boston, MA -- (SBWIRE) -- 11/24/2014 -- Changes in consumers? lifestyles, especially more and more attention placed on the health aspects of products consumed, influenced a shift in the consumer preference from product categories like coffee to hot drinks such as tea or decaffeinated coffee. On the other hand, growing price sensitivity and a lesser propensity to spend on non-essential products led to the growing preference for smaller pack sizes in the case of hot drinks.

Industry Prospects

Brand loyalty will remain high throughout the forecast period; however, product and packaging innovation will be critical in the product differentiation aspect and the consolidation of the brand loyalty. In the coming years, in the case of instant coffee and coffee mixes, it is expected that Romania will align itself with the growth trends at international level, in the context of more educated consumers.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hot Drinks Packaging in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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