Market Report, "Hot Drinks Packaging in Romania", Published
Changes in consumers? lifestyles, especially more and more attention placed on the health aspects of products consumed, influenced a shift in the consumer preference from product categories like coffee to hot drinks such as tea or decaffeinated coffee. On the other hand, growing price sensitivity and a lesser propensity to spend on non-essential products led to the growing preference for smaller pack sizes in the case of hot drinks.
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