Boston, MA -- (SBWIRE) -- 08/15/2014 -- With growing consumer concern regarding health and nutrition, functionality continued to drive volume sales of sports and energy drinks in 2013. Moroccans' lifestyles continued to change even more rapidly, with consumers becoming involved in more physical activities such as sports and other outdoor leisure activities. In addition, intensified competition in the workplace encouraged workers to spend more time at work, with less time for rest. As a result, consumers increasingly felt the need for sports and energy drinks in order to boost their energy and maintain productivity.

Competitive Landscape

Foods & Goods was the leading player within sports and energy drinks in 2013, with an off-trade volume share of 90%, which was achieved thanks to the high level of recognition and wide availability of its Red Bull brand. Cobomi, representing the Burn brand, was ranked second with a volume share of 6%.

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Industry Prospects

Over the forecast period sports and energy drinks is expected to continue to witness modest growth, largely due to rising urbanisation in Morocco. Given the high number of young consumers, there is still strong potential for growth in sports and energy drinks. However, the dynamism will be generated by energy drinks, which is expected to see a CAGR of 3% in off-trade volume terms. Sales of energy drinks will be mainly driven by the growing student and working population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports and Energy Drinks in Morocco?
- What are the major brands in Morocco?
- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
- Who are the key consumers of sports and energy drinks in Morocco?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Morocco?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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