Market Report, "Sports and Energy Drinks in Morocco", Published
With growing consumer concern regarding health and nutrition, functionality continued to drive volume sales of sports and energy drinks in 2013. Moroccans' lifestyles continued to change even more rapidly, with consumers becoming involved in more physical activities such as sports and other outdoor leisure activities. In addition, intensified competition in the workplace encouraged workers to spend more time at work, with less time for rest. As a result, consumers increasingly felt the need for sports and energy drinks in order...
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