Boston, MA -- (SBWIRE) -- 02/05/2015 -- As consumers are more interested in following a balanced and healthy diet, one of the main product types they have been prone to switch is breakfast cereals. This is why demand for healthier and more natural cereals has increased, because these products represent a healthy breakfast and can be considered sufficiently complete to be consumed as a whole meal. However, this trend is mainly seen among upper-middle and upper-income adults, as these products tend to be expensive and children still prefer very sweet products.

Competitive Landscape

Kellogg Ecuador Cia Ltda led sales in 2013 and is expected to maintain its leadership in 2014 with a 64% value share. The firm has a strong presence in most breakfast cereal categories, and in this way is able to appeal to a broad variety of consumers. Also, the firm has strong marketing strategies, which is why it is constantly innovating and has frequent advertisements, which have been able to strongly position the firm?s main brands, such as: Choco Krispies, Froot Loops, Zucaritas, Arroz Crocante and Special K.

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Industry Prospects

Over the forecast period the trend for healthier products is expected to grow faster and develop more among other income segments besides upper- and upper-middle. This rapid spread is expected to be caused by the government?s efforts to promote healthy eating habits. The Health Ministry is expected to be quite active in a health campaign that will help reduce obesity, which is a growing problem in the country, mainly among lower-income segments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Ecuador market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Breakfast Cereals in Ecuador?
- What are the major brands in Ecuador?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?
- Given mounting concerns over childhood obesity, what does the future hold for children?s breakfast cereal?

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- Gain competitive intelligence about market leaders
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- Inform your marketing, brand, strategy and market development, sales and supply functions

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