New Market Report: Breakfast Cereals in Ecuador
As consumers are more interested in following a balanced and healthy diet, one of the main product types they have been prone to switch is breakfast cereals. This is why demand for healthier and more natural cereals has increased, because these products represent a healthy breakfast and can be considered sufficiently complete to be consumed as a whole meal. However, this trend is mainly seen among upper-middle and upper-income adults, as these products tend to be expensive and children still...
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