Boston, MA -- (ReleaseWire) -- 07/10/2014 -- Within surface care, consumers increasingly demand products that offer high effectiveness and/or some added benefits, such as protection of the surface, antibacterial properties or easy application. Therefore, cleaning products with disinfecting ingredients as well as products in convenient packaging, such as trigger sprays, were increasingly in demand among Czech consumers at the end of the review period.
The competitive landscape in surface care remained relatively fragmented with a high number of both multinational and domestic producers in 2013. Multinationals led sales, with HomeBrands holding an 11% value share, followed by Unilever (11%), Henkel (9%), Reckitt Benckiser (9%) and Procter & Gamble (8%) leading in 2013.
Surface care is expected to record rather moderate growth of 2% in value sales at constant 2013 prices over the forecast period, which will represent a better performance compared to the review period. Although Czech consumers are predicted to be more willing to spend money due to an expected improvement in the economic climate over the forecast period, more dynamic growth will be prevented by signs of saturation in surface care in the country.
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Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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The Surface Care in Czech Republic market research report includes:
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Our market research reports answer questions such as:
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- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?
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Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
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