Boston, MA -- (ReleaseWire) -- 07/18/2014 -- Nuromol was launched by Reckitt Benckiser New Zealand Ltd in September 2011. The product contains 200mg of ibuprofen and 500mg of acetaminophen. The brand performed well, with value sales increasing by 377% between 2011 and 2013. Indeed, Nuromol's brand share of adult analgesics increased from 8% in 2011 to 29% in 2013. The brand now competes directly with combination products - analgesics category leader Panadeine, which held a 30% value share in 2013. Reckitt Benckiser New Zealand Ltd has invested in brand promotion and advertising between 2011 and 2013, which resulted in the positive performance of Nuromol.
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GlaxoSmithKline New Zealand Ltd was the leading player within analgesics during 2013. The company held a value share of 38% which was down on the 42% share that it held in 2008, yet in line with its 2012 value share. The company leads within adult analgesics and also possessed the top ranking analgesics brand, Panadol, during 2013. Panadol was the highest ranking acetaminophen brand in 2013, with a 78% value share. Similarly, GlaxoSmithKline New Zealand Ltd owns Panadeine, the top ranking combination products - analgesics brand during 2013. Panadeine held a 30% value share in 2013, still ranked higher than Nuromol. Nonetheless, Reckitt Benckiser's brand managed to close the gap between Panadeine and Nuromol, with the latter accounting for a 29% value share of combination products in 2013.
Nuromol is expected to continue driving growth within combination products - analgesics over the forecast period. Moreover, new product development within combination products - analgesics and topical analgesics/anaesthetic will also drive value growth within analgesics overall over the forecast period.
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Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.
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