Boston, MA -- (SBWIRE) -- 08/13/2014 -- The increase in birth rates, rapid urbanisation and awareness among parents resulted in strong value and volume growth for baby and child-specific products. The ease on consumer spending and disposable incomes of the middle-income group urged consumers to spend more on baby and child-specific products. The trend was not prominent in rural areas where the masses are still less aware of baby and child-specific products. In order to increase awareness among consumers, manufacturers advertised their brands, as well as pamphlets distributed in independent grocery retailers to communicate to consumers.

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Competitive Landscape

The company dominating baby and child-specific products was Johnson & Johnson Inc during 2013 with value share of 50%. The company continued to have a diverse portfolio of baby and child-specific products which include baby oil, baby lotion, baby soap and baby shampoos. Johnson & Johnson has enjoyed a countrywide presence for many years.

Industry Prospects

Due to the rising awareness of working mothers and the growing trend of nuclear families, consumers will become more willing to spend on the purchases of baby and child-specific products. In addition, the growing awareness in rural areas of Pakistan, rapid urbanisation and recovering economy would also contribute to growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Pakistan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in Pakistan?
- What are the major brands in Pakistan?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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