New Market Research Report: Baby and Child-Specific Products in Pakistan
The increase in birth rates, rapid urbanisation and awareness among parents resulted in strong value and volume growth for baby and child-specific products. The ease on consumer spending and disposable incomes of the middle-income group urged consumers to spend more on baby and child-specific products. The trend was not prominent in rural areas where the masses are still less aware of baby and child-specific products. In order to increase awareness among consumers, manufacturers advertised their brands, as well as pamphlets...
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