Boston, MA -- (SBWIRE) -- 08/15/2014 -- As the category has been reaching saturation in urban areas, manufacturers have tried to tap into the potential of rural areas, where Dengue is a more threatening disease. SC Johnson & Son and Mosfly Vietnam Co Ltd have concentrated on marketing campaigns to promote Dengue prevention methods, including using insecticides. Other than that, 2013 was a silent year for this category with no significant new product launches.

Competitive Landscape:

SC Johnson & Son continued to lead the Vietnam home insecticides category with a retail value share of 28% in 2013. The success of the company is thanks to the long-established presence of its Raid brand. The majority of Vietnamese consumers easily associate the Raid brand with an effective home insecticide. Another factor that contributes to its leading position is its wide distribution in the country. Consumers can easily find Raid products in the major distributing channels including independent small grocers, supermarkets and hypermarkets.

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Industry Prospects:

Over the forecast period, electric insecticides is expected to become more common in Vietnam. However, the growth of this product will largely depend on people living in large cities, because consumers with high incomes are the target customers of electric insecticides. Manufacturers are expected to invest more in marketing activities in order to increase consumer-awareness, as well as stimulate demand.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Insecticides in Vietnam?
- What are the major brands in Vietnam?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Vietnam?
- What are the key new product launches in the insecticides market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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