New Market Research Report: Home Insecticides in Vietnam
As the category has been reaching saturation in urban areas, manufacturers have tried to tap into the potential of rural areas, where Dengue is a more threatening disease. SC Johnson & Son and Mosfly Vietnam Co Ltd have concentrated on marketing campaigns to promote Dengue prevention methods, including using insecticides. Other than that, 2013 was a silent year for this category with no significant new product launches.
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