Boston, MA -- (SBWIRE) -- 08/15/2014 -- Personal care appliances posted slightly stronger volume growth in 2013 compared with the previous year, due to the rising beauty trend that was increasingly apparent in Taiwan. Television variety shows featuring beauty tips and tricks as well as frequent celebrity features on fashion and beauty helped to strengthen image-consciousness among both males and females, and younger and older consumers. A widening product range of personal care appliances and new product innovation further drove sales for the category in 2013.

Competitive Landscape

Panasonic and Philips were the two leading brands within personal care appliances, accounting for a combined volume share of 48% in 2013, though with Panasonic leading slightly in terms of actual volume sales. Panasonic has held a long-standing leading position within personal care appliances due to its strong brand reputation for quality and advanced product innovations.

Industry Prospects

Sales of personal care appliances are expected to grow at a CAGR of 3% at constant 2013 prices over the forecast period due to continuing interest in beauty enhancement caused by rising image-consciousness. Mass media channels such as television and magazines will continue to influence consumers into being more fashion-conscious, thus fuelling demand for personal care appliances.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Personal Care Appliances in Taiwan?
- What are the major brands in Taiwan?
- What is the share for hair care appliances?
- Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Body Shavers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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