Boston, MA -- (ReleaseWire) -- 06/13/2014 -- By the end of 2013 personal care appliances posted 7% volume growth and 12% current value growth to reach 17.6 million units and RUB26 billion. The category registered a strong decline of 19% in current value terms in 2009 due to the economic downturn. However, by 2010 it posted double-digit current value growth. Healthy growth of this category in both volume as well as current value terms is characterised by the low penetration level of personal care appliances, therefore the category is growing at a faster pace relative to other, more mature categories.
In 2013, Philips sustained its leading position in the overall personal care appliances category with an 11% retail volume share, mainly due to its leading position in body shavers (20%), as well as a strong and stable position in hair care appliances (10%). The stable performance of Philips in light of a dynamic personal care appliances category is mainly distinguished by strong brand awareness among Russian consumers, strong promotional campaigns as well as ongoing investment in new product developments. Moreover, the Philips brand is positioned in many consumer appliances as well as consumer electronics categories, therefore it is highly trusted among Russian consumers.
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Over the forecast period, sales of personal care appliances are set to increase by a 7% CAGR in retail volume terms. Given that personal care appliances remains relatively underdeveloped, it will continue to post confident growth compared to the more mature categories. A growing share of middle class in Russia with higher incomes is likely to have a positive effect on this category.
Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Russia with research from Euromonitor's team of in-country analysts.
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If you're in the Personal Care Appliances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Care Appliances in Russia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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