Boston, MA -- (ReleaseWire) -- 06/12/2014 -- In Argentina, nappies/diapers/pants was influenced by two main factors. First, the poor demographic development implied a low birth rate year after year and therefore the sales potential was stagnant. In 2013, the population of 0-36 months marginally declined compared to 2012. Second, the improvement of the lower middle class in the last 10 years favoured a greater penetration of nappies /diapers/pants as the population experienced increased incomes to buy non-essential goods. By 2013, it was estimated that 60% of the population of 0-36 months old used nappies/diapers/pants in Argentina.
Procter & Gamble led sales of nappies/diapers/pants with a value share of 42% in 2013. The company has a broad portfolio of products covering all price segments to position itself as a category leader. In the premium segment is Pampers Premium Care, in mid-priced, Pampers Juegos y Sueno and in the economy segment is Pampers Babysan.
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In Argentina, more and more couples choose not to have children. This is particularly true for couples aged 25-39 years who prefer to have greater economic independence, professional development and time for leisure. This is clearly reflected in the number of births per 1,000 inhabitants increased from 19.1 in 1999 to 16.7 in 2013. Over the forecast period, this trend is not expected to change so it is expected that the number of births per 1,000 people will continue to decline reaching 15.8 in 2018.
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Argentina market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Nappies/Diapers/Pants in Argentina?
- What are the major brands in Argentina?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?
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