New Report Available: Nappies/Diapers/Pants in Argentina
In Argentina, nappies/diapers/pants was influenced by two main factors. First, the poor demographic development implied a low birth rate year after year and therefore the sales potential was stagnant. In 2013, the population of 0-36 months marginally declined compared to 2012. Second, the improvement of the lower middle class in the last 10 years favoured a greater penetration of nappies /diapers/pants as the population experienced increased incomes to buy non-essential goods. By 2013, it was estimated that 60% of the...
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