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Oral Care in Venezuela: New Research Report Available at Fast Market Research

Fast Market Research recommends "Oral Care in Venezuela" from Euromonitor International, now available

 

Boston, MA -- (ReleaseWire) -- 07/14/2014 -- Toothpaste and mouthwashes have been subject to price control by the government since April 2012. Brands playing in these categories have not been able to increase prices since then. Since both toothpaste and mouthwashes have a large impact on overall oral care performance, the result in 2013 was negative growth of 10% when measured at constant 2013 prices.

Competitive Landscape

Multinationals dominate sales in oral care. Colgate-Palmolive led value share with 66% in 2013 thanks to a wide presence in toothpaste, toothbrushes, mouthwashes and dental floss. Despite the adverse regulatory context, the firm introduced the new toothpaste Luminous White under its umbrella brand Colgate in 2013. This is a whitening variety presented in an attractive red package. It promises a whiter smile in just a week and therefore relies on a beauty benefit to attract consumers.

Industry Prospects

Toothpaste and toothbrushes are mature categories with already high penetration amongst Venezuelan households. Educational programmes could lead to increased frequency of toothbrush replacement but hygiene patterns are not likely to change in the medium term under a context of economic difficulties and poor product development. Most of the growth will then come from less developed categories such as mouthwashes/dental rinses and dental floss.

View Full Report Details and Table of Contents

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Venezuela market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Venezuela?
- What are the major brands in Venezuela?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

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