Author and publicity expert Francine Silverman in a recent interview for PowerHomeBiz.com shares tips on how small and home-based businesses use talk radio to market their small or home-based businesses.

Annandale, VA -- (ReleaseWire) -- 02/26/2007 -- Author and publicity expert Francine Silverman in a recent interview for PowerHomeBiz.com shares tips on how small and home-based businesses use talk radio to market their small or home-based businesses. Francine hosts her own Internet radio show “Book Marketing with Fran” on Achieve Radio and has a new book coming out entitled “Talk Radio for Authors.”

Radio remains an important medium and reaches a vast majority of consumers. As such, radio should be a medium that small and home-based business entrepreneurs need to consider in their marketing mix. Ms. Silverman shares some tips on how an entrepreneur can tap talk radio shows to increase awareness of their business and promote their products or services.

The interview, which can be found in the article “Using Talk Radio To Market Your Small and Home-Based Business” at http://www.powerhomebiz.com/022007/talk-radio-marketing.htm , addressed various questions about protecting business names including:

- How talk radio can drive awareness to a product or service
- What an entrepreneur needs to do to get the attention of the talk show host or radio producer
- How to contact a radio show host or producer
- What are the types of radio shows an entrepreneur should focus on
- How to prepare for an interview

Read “Using Talk Radio To Market Your Small and Home-Based Business” which can be found at http://www.powerhomebiz.com/022007/talk-radio-marketing.htm