Birmingham, MI -- (ReleaseWire) -- 03/30/2007 --Nancy Jarecki of Betty Beauty to talk about creating and marketing her controversial new product for “hair down there”

What:
Nancy Jarecki, founder of Betty Beauty, bettybeauty.com, to offer tips on finding a small business niche – and filling it successfully – on StartupNation Radio.

You’ll learn the research involved in creating a new product, what a "Category Creator" is and why Betty Beauty fits this description. Plus you’ll hear how to market a controversial product.

Who:
After visiting a hair salon in Rome, realizing a need in the U.S. for what she found there and conducting extensive research, Nancy Jarecki founded Betty Beauty. The first safe color for the hair down there, the Betty products provide a gentle, no-drip formula for both men and women. The natural ingredients cover gray and are meant to enhance or match hair color on the head.

When:
Saturday, March 31, 2007
Listen live (radio or online) or call in 866-557-8278
(7-8 p.m. EST/4-5 p.m. PST)
A Web cast of the radio program and an after-show Web cast with more great information will be available at StartupNation Radio, www.startupnation.com/pages/radio, starting Monday, April 2.

Why:
Get valuable tips from entrepreneurial experts and StartupNation Radio hosts Jeff and Rich Sloan, and start your small business now!

Appear on StartupNation Radio and get expert advice for your startup!
Visit http://www.startupnation.com/pages/radio/index.asp or call-in 866-557-8278 (7-8 p.m. EST/4-5 p.m. PST) to ask the Sloan brothers your questions live on the air. If chosen, you’ll have the opportunity to promote your new business to a nationwide audience and get valuable startup advice!

About StartupNation and the Sloan Brothers
Founded by lifelong entrepreneurs Jeff and Rich Sloan, StartupNation provides entrepreneurial advice through a nationally-syndicated radio program and online content for entrepreneurs who want to start and grow a business. At www.startupnation.com, entrepreneurs can access articles, podcasts and seminars, as well as network with peers and mentors in StartupNation’s online community. The Sloan brothers, authors of StartupNation: Open for Business (Doubleday, 2005, $16.95), have been featured in numerous national publications and frequently appear on national television. If you’d like to have Jeff and Rich Sloan speak at your next event, contact Melanie Rembrandt at Melanie@startupnation.com,
248-540-9660 ext. 333.

Media Contact: Melanie Rembrandt, melanie@startupnation.com, 248-540-9660 ext. 333