Gary Barbera Philadelphia Pushed the Start Button on All Orders for the Dodge Challenger 50th Anniversary Edition to Exceed the Demand of Enthusiasts Across the Country

Gary Barbera’s on the Boulevard, a Philadelphia icon, celebrates 3 decades as the #1 volume Dodge Dealer in six states—PA, NJ, DE. MD, VA and WV—as Dodge celebrates a half-century of muscle with the iconic Dodge Challenger.


Philadelphia, PA -- (ReleaseWire) -- 12/10/2019 --MAXIM FEATURE-


The muscle cars come with throwback hood scoop that "shakes" with the engine's growl.


Dodge celebrated a half-century of the musclebound Challenger with the unveiling of a 50th Anniversary Edition at the 2019 LA Auto Show.

The head-turning new trim is available on the Challenger GT RWD, R/T Shaker, R/T Scat Pack Shaker and R/T Scat Pack Shaker Widebody models. As a throwback to the classic 1970 Challenger R/T's design, all 50th Anniversary Edition vehicles get a body-color, engine-mounted hood scoop that "shakes" with the growl of either a 5.7-liter or 392 HEMI V8.

Paired with the shaker is a Mopar cold-air intake, conical air filter and optimized air box for improved airflow and performance. Classic car enthusiasts will also appreciate the "Shaker" under hood decal, another nod to the 1970 Challenger. Everything rides on 20-inch rims treated with a new "Gold School" finish.

Dodge also incorporated numerous aesthetic elements to ensure that everyone knows this is a limited-edition Challenger. Illuminated "Air Catcher" headlights feature 50th Anniversary Edition LED-illuminated "50" logos, while Challenger 50th Anniversary logo badges appear on the grille and gold-finished spoiler. Fender badges are also finished in gold, and the standard satin black fuel-filler door with heritage "FUEL" lettering contributes another nostalgic touch.

Inside the cockpit are a pair of black, heated and ventilated performance seats clad in Nappa leather and Alcantara suede with Sepia accent stitching, as well as embroidered "50" logos on the seat backs. The Sepia accent stitch also appears on the instrument panel, door panels and armrest, center console lid, seat faces and the suede, flat-bottom steering wheel.

The best part of the package is the price. The 50th Anniversary Edition package starts at $4,995 for GT RWD and R/T Shaker models and goes up to $5,995 for the R/T Scat Pack Shaker and R/T Scat Pack Shaker Widebody models. Orders open in December before the first vehicles hit dealerships in early spring of 2020.

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About Gary Barbera's on the Boulevard and His BarberaCares Programs
Gary Barbera's on the Boulevard proudly celebrates their 30th anniversary since swinging open the doors showcasing Dodge, Ram, Chrysler, Jeep and CPOV vehicles collaborating with it's own Philadelphia's Credit Connection- On-Site Instant Auto Credit. Over 1000 Vehicles including 300 Jeeps Cheap at one location. Barbera's on the Boulevard is recognized by FCA as Philadelphia's #1 volume dealer in both new and pre-owned vehicles for decades. Getting their start as a Dodge dealer has propelled them to be the #1 Dodge Dealer in 6 states, PA, NJ, DE, MD, VA, and WV since the start while receiving Chrysler's highest accolade J D Power certification.

The Barbera Culture, rooted in the belief that Business Comes Where it is Invited and Stays where it is Well Treated. The Barbera organization hires hospitality and trains talent instilling within every single employee the philosophy of guest hospitality, consistent service, and gratefulness for the client's most precious gift of their valuable time. Their proudest moments are when they are welcoming back families who have purchased 9-10 cars and who send their friends and family. The biggest compliment is the wonderful thoughtful gift of a referral of family and friends.

The Barbera family credits their parents with instilling the Barbera Culture of Hospitality, Family Values and Work Ethic. Their mother Rita Barbera known to all as "Lovely Rita" was kind, socially conscience, and valued family and hardwork. Their father, Eugene Barbera planted the automotive seed through his business, Palm Auto, a carwash, gas station, auto repair and body shop center located in Fishtown before it bloomed into the sprawling area it is today. The Barbera family would work for their father as children inspired by their father's work ethic and client satisfaction standards. Their dad said, "Hard work never hurt anyone but Aggravation sure will kill you."

Honored to be recognized with the prestigious Family Owned Business award for dual accolades; Gary Barbera's on the Boulevard for positively impacting their communities economically and BarberaCares for Community Service Excellence. On the heels of this crowning achievement Gary Barbera's on the Boulevard is recognized alongside industry icons 6ABC, QVC, and Comcast NBCUniversal for Corporate Philanthropy as the region's most charitable givers.

BarberaCares principles of Support, Enhance, and Inspire lead the way in community service including broadcasting their Don't Text and Drive Campaign- Keep the Boulevard Safe message to everyone, especially the young. Proud to be the inaugural partner of Governor Edward G. Rendell's Adopt-A-Highway state wide clean up initiative from the ground up, 1000's of Turkey and Winter Coat hand deliveries to underserved sections of the city such as Strawberry Mansion, massively leading the way in Solar Recycling Cans around the city. Support of Philadelphia's finest including P.A.L, honoring Veterans for their service and sacrifice. Of course 1000's of individuals, children, families, youth groups, churches and synagogues have been added to the list of those being assisted by BarberaCares over the 3 decades.

Their Philly famous mascot – the Barbera Bear can be seen lending a paw and entertaining during parades and community clean-ups. Gary Barbera's on the Boulevard is also known for where the Stars buy their Cars! It all began with Jim McMahon and Doug Pederson as a young Quarterback in the 90's with many, many stars in between and after. Now it's Coach Doug Pederson and he's been driving Barbera for decades! Now it's your turn. I would be remiss if I didn't ask you.... Is Barbera the Best... Boy I Guess!

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