Blogs: The new buzzword roaming in the internet space, a way of maintaining any given individual’s personal opinion on any given subject on the World Wide Web.

Brampton, Ontario -- (ReleaseWire) -- 07/16/2007 -- Blogs have become a way to express any person’s personal views to a world wide audience. If you glance through various blog sites on the net you will find people writing about various topics that they are interested.

The word Blog was derived from the two words web and log. Blogs have helped people keep in touch with each other, and allows people to learn about subjects that they need more information. For Instance; you might be a person who wants to learn more about parasitic plants, and if you go through a parasitic researcher’s blog, you’ll learn his world and views on parasitic plants. Blogs help increase the level of information that is available on the net.

Blogs could be considered as very effective marketing tool to promote businesses on the Internet as well. These days most people rely on buying the right product by taking the opinions of other users of the same. Blogs bring out the best form of marketing that mankind has known for decades; Word of Mouth marketing.

Such a powerful feature is also associated with ekwa Lite which is a part of ekwa, (http://www.ekwa.com) a comprehensive web marketing package. When you maintain a profile with ekwa, you will be able to write daily blog entries to promote and communicate with your clients. You could talk about your new arrivals, latest additions, product upgrades and also ask for opinions from your consumers about your product. With the future of business marketing getting aggressively attached to the Net, more people are converting their marketing methods to suit this new trend. And the best part is blog is not the only feature available with ekwa it has photo sharing, testimonials, news updates and many more which will help you and your business to reach out into new markets and promote itself among millions of net users.