Pacific Media Reports Flat Sales for Consumer Flat Panel HDTVs in May

Overall revenues grew on the strength of shift to 1080p LCD models

Menlo Park, CA -- (ReleaseWire) -- 07/20/2007 -- Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for consumer flat panel televisions in North America increased just 1% over April 2007 sales. Their Consumer Flat Panel Display Sell-Through Tracking Service report also shows that revenues were up nearly 4%, even though prices for individual models were generally down for the month.

“Revenues increased for the month because there was a distinct shift in what consumers bought in May,” according to Rosemary Abowd, Vice President of Pacific Media Associates. “The price of 45” to 49” 1080p LCD models fell 5% in May, which helped boost the segment to third place behind the 30” to 34” WXGA LCD and 50” to 54” WXGA plasma segments. Across all sizes, one out of every three flat panel televisions sold in May was a 1080p model. Since these models cost more than lower resolution models, revenues grew faster than unit sales in May.”

Sony reaped the benefits of the demand for 1080p LCD HDTVs, capturing 22% of the unit market share and 28.1% of the revenue market share, claiming first place in both categories. Samsung was second in unit market share with 16.7% Pioneer took second place in revenue market share with 23.1%, largely on the continued strength of their Elite PRO-1140HD which was the top-selling model again in May. The average street price for this model fell 7% in May, reaching $2,800 which is 40% lower than it was two months ago.

Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.

About Pacific Media Associates

Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020

Media Relations Contact

William Coggshall
Pacific Media Associates

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