IDX Makes Accessing Property Listings from Christopher Harrington’s Website a Piece of Cake

IDX Broker gives real estate professionals tools to expand the services they offer while reducing their overall workload and increasing productivity.

Eugene, OR -- (ReleaseWire) -- 11/12/2007 -- IDX, Inc. announces today that Christopher Harrington of Coldwell Banker Real Estate in Longboat Key, Florida, has chosen to add the benefits of IDX Broker to his website. With the IDX search tools, Harrington is able to connect his webpage visitors with thousands of property listings from the Sarasota MLS (Sarasota) multiple listings service.

The IDX Broker application is seamlessly integrated with Harrington’s website, based on the site’s current style and Harrington’s desired format. The real estate agent is then able to create changes from his personal computer with an administrative log-on provided by IDX, Inc. From there, he is not only able to customize the product as he sees fit, but he can access helpful tools such as the lead management utility and detailed traffic report for his site.

IDX Broker uses Internet Data Exchange (IDX) to extract and transfer information from the MLS database to the subscribing agent’s search page. From the realtor’s site, IDX provides advanced search options and valuable utilities to consumers, such as The My Property Manager tool which allows site visitors to save searches and listings, and Automatic Email Updates that send daily announcements regarding newly listed properties that match the consumer’s predefined search criteria. Clients and perspective leads will find the ease with which they can now access property information saves them both time and effort, making the search for real estate a piece of cake.

Based in Eugene, Oregon and nationally known as a leading provider of real estate search applications. IDX Broker is IDX, Inc.’s principle real estate software utility. This easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

Media Relations Contact

Kaya Anderson
IDX, Inc.
(800) 421-9668

View this press release online at: