Miami, FL -- (ReleaseWire) -- 12/28/2012 --The European Union has called for bigger warnings on cigarettes packs and bans on flavors such as menthol, strawberry and vanilla. The EU Health Commissioner, Tonio Borg, believes it is time for legal proposals for a bigger crackdown on tobacco.

"Tobacco should look like tobacco and taste like tobacco to protect the youngsters," Borg said.

There are about 700,000 deaths a year in the 27 nations of the EU. The new warnings will be an aim at reducing smoking related deaths. According to Borg, the treatment of smoking related diseases costs $33.26 billion a year, which results in an annual productivity loss of 8 billion euros.

Borg hopes for his plans to be adopted and have the new legislation running by 2015. In the meantime, Optima Cigs, a popular electronic company, wants to stand by the EU and Borg by encouraging smokers to drop the traditional tobacco products and switching to a better smoking alternative with an electronic cigarette.

Optima Cigs offers customers the flexibility to try the Basic Starter Kit on a 14-day free trial. The Basic Starter Kit comes fully equipped with all the components necessary to begin the journey into the e-cigarette world. The kit contains an Optima Cigs Electronic Cigarette Lithium Ion High Capacity Battery, a battery that was built using an innovative 2-part technology to ensure the consumer will receive an optimal smoking experience. The kit also includes a USB charger, a hard pack case and five nicotine cartridges – equivalent to five packs of traditional cigarettes.

As an innovative, better alternative to traditional tobacco cigarettes, Optima Cigs uses advanced technology to give smokers the same smoking experience one would receive with traditional tobacco cigarettes, except without the flame, ash, tar, carbon monoxide, and horrible stench. Optima Cigs are free of tobacco, which means no harmful carcinogens that are typically found in tobacco products. Since there is no smoke, there’s no offensive second-hand smoke, allowing a safer, cleaner environment for both you and those around.

For those looking for an authentic smoking experience or looking for a better smoking choice, then Optima Cigs is the way to go. The signature LED crystal tip on the end of the Lithium Ion battery, is another example of how Optima Cigs has combined style, sophistication and the latest in e-cig technology, all while being priced affordably. Optima Cigs offers three electronic starter kits, and five different full-flavored cartridges to choose from. The cartridge flavors include Cherry, Java, Menthol, Tobacco and Vanilla.

For more information, and to claim your Optima Cigs Free Trial, visit http://www.optimacigs.com.

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