Recently published research from Euromonitor International, "RTD Coffee in Bulgaria", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/13/2014 --Rising disposable incomes in Peru helped middle and low-middle income consumers to gain access to new categories or increase the frequency of their purchases. Typically, categories such as napkins and kitchen towels were not perceived as necessities by middle and lower income segments. However, busier lifestyles, coupled with rising disposable income levels, encouraged them to seek products such as these, which offered convenience and practicality. In response, manufacturers increased their portfolio of added-value products, such as double-ply and triple-ply toilet paper and highly absorbent kitchen towels.

Competitive Landscape

Productos Tissue del Peru SA and Kimberly-Clark del Peru SRL remained the leading players in 2013, in accounting for respective retail value sales shares of 54% and 34%. Both companies offered a wide range of products, with differences in terms of ply count, number of sheets and added-value features. They targeted upper and middle income consumers with their Elite, Scott and Kleenex brands. In addition, both companies had excellent distribution networks, which guaranteed their presence in both modern and traditional grocery retailers. Furthermore, their good product quality and periodical launches helped their brands in securing top-of-mind positioning.

View Full Report Details and Table of Contents

Industry Prospects

Retail tissue will post a CAGR of 6% over the forecast period, in terms of value sales at constant 2013 prices. This represents a slowdown from the CAGR of 8% recorded over the review period. The largest category, namely toilet paper, had achieved a high level of penetration by the end of the review period. As a result, it is expected that retail value sales will see less dynamic growth over the forecast period. Growth over the forecast period be partially driven by more middle and low-middle income consumers trading up to added-value brands within toilet paper. In turn, leading manufacturers will focus on launching more sophisticated products within toilet paper and provide further support to smaller categories, where there is plenty of space to further expand the consumer base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Peru market research report includes:

- Analysis of key supply-side and demand trends

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Beverages research reports at Fast Market Research

You may also be interested in these related reports:

- Iced/RTD Coffee Drinks Market in West Europe to 2019: Market Guide
- Iced/RTD Coffee Drinks Market in Latin America to 2019: Market Guide
- Iced/RTD Coffee Drinks Market in Asia to 2019: Market Guide
- Iced/RTD Coffee Drinks Market in East Europe to 2019: Market Guide
- Global Iced/RTD Coffee Drinks Report 2013
- RTD Coffee in Hungary
- RTD Coffee in Germany
- RTD Coffee in Indonesia
- RTD Coffee in the Philippines
- RTD Coffee in the United Kingdom