San Diego, CA -- (ReleaseWire) -- 01/05/2007 --Advanced Feedback is pleased to announce the addition of Holiday Inn Express Grover Beach, Doubletree Guest Suites Anaheim, and The Glorietta Bay Inn to their current client base. Each of these clients has opted to utilize one of Advanced Feedback’s Mystery Shopping programs to monitor and improve their Customer Experience.

Advanced Feedback has been in the Customer Experience Management business since 1991 serving a variety of industries from automotive dealerships to hotels. “We have always stressed the importance of customer service”, commented Zachary Hooker, President of the company. “It is impossible to maintain a competitive advantage in any business if your service is less than satisfactory”.

With the addition of the three hotels to Advanced Feedback’s client base, it shows that hotels are too concentrating on improving service. This is no surprise since the hospitality industry keeps afloat by providing a place for guests to escape from the everyday hustle and bustle of today’s strenuous work environment.

Advanced Feedback offers many services for the hospitality industry including Onsite Mystery Shopping, Telephone Mystery Shopping, Customer Follow up, and both Employee and Customer Satisfaction Surveying. For more information and up to date news about how to improve your customer experiences visit www.advancedfeedback.com.