Boston, MA -- (ReleaseWire) -- 09/26/2012 -- The health and wellness trend was an important factor driving new product and flavour development in fruit/vegetable juice in France in 2011. All of the major players developed their portfolios by introducing a superfruit variant. For example, in February 2011, Eckes-Granini launched Joker le Fruit, the first superfruit 100% juice in France, with a selling price 8-10% cheaper than the leading superfruit juice brand, Ocean Spray. In the same month, Orangina Schweppes launched Oasis Superfruits...
Euromonitor International's Fruit/Vegetable Juice in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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