Boston, MA -- (ReleaseWire) -- 11/15/2012 -- Ice cream continues to be seen as a premium western product, an indulgence and a popular treat for beating the heat. Although a top favourite among children, it is also very popular with adults. Although branded ice cream saw robust growth over the review period, the native ice cream - kulfi (dairy-based creamy unpackaged ice cream typically sold by street vendors in carts) constitutes a very big share of total ice cream consumption in Pakistan.
Euromonitor International's Ice Cream in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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