Boston, MA -- (SBWIRE) -- 03/03/2014 -- Rising awareness of the benefits of healthy eating will remain a key growth driver for breakfast cereals in 2013. Leading players and media organisations informed consumers about the health benefits of breakfast cereals, which thus attracted many health conscious consumers' attention. Moreover, growing interest in western culture resulted in a growing number of Chinese consumers embracing western healthy eating concepts. Many thus adjusted their eating habits in order to include breakfast...

Euromonitor International's Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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