Boston, MA -- (SBWIRE) -- 02/04/2015 -- The cannibalisation trend which has been one of the most important tendencies in the overall consumer electronics market has also been undermining portable players in the Portuguese territory. Despite the popularity of products such as portable multimedia players, which continue to attract mostly young consumers, the truth is that the current large penetration of smartphones allowing consumers to use their mobile phone as a multimedia player, has led to the deterioration of the category. This versatility, much appreciated by national citizens, has been reducing demand for portable players.

Industry Prospects

Portable players is foreseen to become increasingly obsolete as categories such as e-readers, portable MP3 players and portable multimedia players fall into disuse. In fact, not even producers? efforts to drop prices of portable players are likely to stimulate demand.

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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Portugal market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Portable Players in Portugal?
- What are the major brands in Portugal?
- What is the growth rate for digital cameras?
- How is the growth of mobile phone cameras affecting the traditional camera market?
- What are the latest trends in mirrorless cameras?

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