Report Published: "Portable Players in Portugal"
The cannibalisation trend which has been one of the most important tendencies in the overall consumer electronics market has also been undermining portable players in the Portuguese territory. Despite the popularity of products such as portable multimedia players, which continue to attract mostly young consumers, the truth is that the current large penetration of smartphones allowing consumers to use their mobile phone as a multimedia player, has led to the deterioration of the category. This versatility, much appreciated by national...
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