Boston, MA -- (ReleaseWire) -- 07/18/2014 -- 2013 was the fourth year in a row that the entire sun care category grew, though the value sales growth rate slowed down to 2% from the 3% growth seen in 2012. The main obstacle to the higher and faster rise was that sun care is still a seasonal category and its sales heavily depend on weather and general economic conditions in the country. Bulgarians do not see such products as a necessity but more of a luxury.
The two leading companies - L'Oreal Bulgaria EOOD and Beiersdorf Bulgaria EOOD held almost half of the entire sun care value - 48%. The situation was almost the same as in 2012, and while L'Oreal grew two percentage points to 27%, Beiersdorf Bulgaria lost one percentage point to 21%. The rest of the market was divided by much smaller players that gravitated between 1%-5%, like Avon, Sarantis, Yves Rocher, Aroma, and Unilever Bulgaria.
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Sun care is expected to record a 1% value CAGR at constant 2013 prices, which will be fuelled by increasing volume sales with a general pattern of overall consumer awareness regarding the dangers of the sun, which supports the forecast period's better performance compared to the negative CAGR recorded over the review period.
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.
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The Sun Care in Bulgaria market research report includes:
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Product coverage: Aftersun, Self-Tanning, Sun Protection.
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