"Sun Care in Bulgaria" Now Available at Fast Market Research
2013 was the fourth year in a row that the entire sun care category grew, though the value sales growth rate slowed down to 2% from the 3% growth seen in 2012. The main obstacle to the higher and faster rise was that sun care is still a seasonal category and its sales heavily depend on weather and general economic conditions in the country. Bulgarians do not see such products as a necessity but more of a luxury.
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