Allied Market Research

Anti-Counterfeit Packaging Market to Attain a Value of $142.7 by 2020 - AMR

The value of the global anti-counterfeit packaging market in food and pharmaceuticals stood at $57.4 billion in the year 2013; however, the report forecasts it to reach $142.7 billion by 2020.


Portland, OR -- (ReleaseWire) -- 07/07/2014 --Allied Market Research publishes a report titled "Anti-counterfeit Packaging Market in Food and Pharmaceuticals - Technologies, Applications and Global Forecast through 2020."

The value of the global anti-counterfeit packaging market in food and pharmaceuticals stood at $57.4 billion in the year 2013; however, the report forecasts it to reach $142.7 billion by 2020. Government support and advancements in technologies would contribute majorly towards the market.

"Counterfeiting practices are rising for food and pharmaceutical products due to globalization of retail sector and dilution of supply chain. Anti-counterfeit packaging market in track and trace technology for product tracking is growing and expected to mature in next few years. Emergence of E-pedigree applications in pharmaceutical is changing the application of RFID technology from real time tracking to real time managing" state Allied Market Research analysts Debbie Shields and Roshan Deshmukh.

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To retain customers and reduce the losses, which result from counterfeiting, numerous organizations are adopting anti-counterfeit techniques. Usually, low-priced food and drugs are most prone to counterfeiting due to lower risk of penalties. Anti-counterfeit packaging is utilized in counter and prescription based drugs. Occurrences of counterfeiting activities involving drugs that are purchased over the internet can be reduced with the use of RFID technology.

Anti-counterfeit packaging is predominantly utilized in areas such as pharmaceutical drugs, food products, electronic products, apparels, etc. Ultra High Frequency RFID engineering has teamed up with E-pedigree to offer real time tracking throughout inventory network. Pharmaceutical drugs packaging segment is anticipated to register a CAGR of 13.2% during 2013-2020. Similarly, surge in demand for packaged food is luring counterfeiters to duplicate the food products. The packaged food market is expected to grow with a CAGR of 14.8% during 2013-2020.

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In terms of geography, anti-counterfeit packaging technology is commonly found in developed nations, as these nations frequently suffer the consequences of duplicate products, especially in the pharmaceutical, apparels and food industry. North America is expected to generate the maximum revenue with $35.6 billion by 2015; although the Asia-pacific region would grow rapidly during the same period, registering a CAGR of 15.5%.

Some of the key companies analyzed in the report are Alien Technology Corp., Alpvision, Intermec, Zebra Technologies, Inksure Technologies, Holostik, Hologram Industries, Datamax Corp., Avery Dennison and Flint Group.

About Allied Market Research
Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions". AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in capturing most accurate market data and confirms utmost accuracy of our market forecasts. Each and every data presented in the reports published by us is also extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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