Fairfax, VA -- (ReleaseWire) -- 10/05/2018 --321 Web Marketing, a Fairfax dental marketing agency, recently published a guide explaining the implementation and benefits of SEO for dentists in Northern Virginia. SEO, or search engine optimization, involves placing frequently-searched keywords throughout a company's website and using other methods to make it easier for search engines to find the site.

More dentists in the Northern Virginia area should be using SEO to market their services. There is a large concentration of dentists in the area, and it is important to understand how to be noticed in such a crowded field. However, few dentists are actually using SEO on their websites. For those who understand the importance of SEO, this could be a significant advantage. Optimizing your website will help catapult it ahead of the competition in search engine results, as it will be the easiest to find when potential patients are seeking dental services.

SEO is a multi-step process that involves several techniques. First, it is important to ensure that your business's information is correctly and consistently listed on a variety of websites. This helps show search engines that your practice is a real, legitimate business. Performing keyword research can help you determine which words people typically use when they search for dentists in Northern Virginia, and placing those words on your website will help increase your search result rankings and draw in more patients. It is important to continuously generate content for your site not only to have a place to insert those keywords, but also to demonstrate your expertise in health care. Proper HTML tags and fixing 404 errors on your web pages are also relevant optimization techniques, as they make it easier for users and search engines to navigate them.

This list constitutes a basic checklist of considerations for enhancing your SEO. A Northern Virginia dental marketing agency can perform more advanced techniques that can help you achieve the highest Google rankings. Speak to an agency for more information and to schedule a free consultation. 321 Web Marketing works with dental practices across the country to develop customized SEO marketing plans.

For more information, call the agency at 703-810-7557, or visit its website at https://www.321webmarketing.com. 321 Web Marketing is headquartered at 3925 Old Lee Highway, Suite 53-C, Fairfax, VA 22030.