Ram Built to Serve Special Edition Ram trucks honor U.S. Military and Ram nation supporting our Veterans
Philadelphia, PA -- (ReleaseWire) -- 11/13/2019 --As Seen on FCA's Website Blog
Built to Serve | Special Edition Ram Trucks Honor U.S. Military
In a salute to the five service branches of the United States Armed Forces, as well as the brave individuals who served and serve in them, we are proud to introduce a special new series of Ram trucks called the "Built to Serve Editions."
Each of the five U.S. military service branches will be honored with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch's "Built to Serve Edition" models will be offered in a new low-volume paint option exclusive to this program.
"Ram wants to honor those who are serving or have served the United States with distinction," said Reid Bigland, Head of Ram Brand. "For Ram truck owners, whether military or civilian, 'Built to Serve' is a maxim that they can be proud to stand behind. We also want to bring together Ram owners who are not currently serving to make a difference in their communities. We launched our Ram Nation volunteer organization in 2015 as a way to give our Ram truck owners a way to be involved when there's a need."
Ram will roll out the first of the "Built to Serve Edition" trucks in November, coinciding with Veterans Day. A new "Built to Serve Edition" model, representing another one of America's land-, air- or sea-based military branches, will launch approximately every three months.
The U.S. Armed Forces "Built to Serve Edition" Ram trucks will be offered in the following colors and limited numbers:
- Gator (1,000 units) & Diamond Black (1,000)
- Ceramic Gray (1,000) & Patriot Blue (1,000)
- Anvil (1,000) & Billet Silver (1,000)
- Tank (1,000) & Flame Red (1,000)
- Spitfire (500) & Bright White (500)
Ram "Built to Serve Edition" trucks feature other unique interior and exterior features that set them apart, including a United States flag and Built to Serve decal on each of the rear quarter panels.
These new Ram models are also ready to display their owner's military pride with Built to Serve-embroidered hook-and-loop-fastener panels on each front seat and additional panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their "Built to Serve Edition."
Ram "Built to Serve Edition" packages are available on all body styles and all powertrains.
As part of the Built to Serve initiative, Ram is bringing further attention to its volunteer initiative called Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the launch of the "Built to Serve Edition" trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.
Please watch the video below and, if so inspired, join our effort to amass at least 1.3 million volunteer hours by Veterans Day, 2020.
About Gary Barbera's on the Boulevard and His BarberaCares Programs
Gary Barbera's on the Boulevard proudly celebrates their 30th anniversary since swinging open the doors showcasing Dodge, Ram, Chrysler, Jeep and CPOV vehicles collaborating with it's own Philadelphia's Credit Connection- On-Site Instant Auto Credit. Over 1000 Vehicles including 300 Jeeps Cheap at one location. Barbera's on the Boulevard is recognized by FCA as Philadelphia's #1 volume dealer in both new and pre-owned vehicles for decades. Getting their start as a Dodge dealer has propelled them to be the #1 Dodge Dealer in 6 states, PA, NJ, DE, MD, VA, and WV since the start while receiving Chrysler's highest accolade J D Power certification.
The Barbera Culture, rooted in the belief that Business Comes Where it is Invited and Stays where it is Well Treated. The Barbera organization hires hospitality and trains talent instilling within every single employee the philosophy of guest hospitality, consistent service, and gratefulness for the client's most precious gift of their valuable time. Their proudest moments are when they are welcoming back families who have purchased 9-10 cars and who send their friends and family. The biggest compliment is the wonderful thoughtful gift of a referral of family and friends.
The Barbera family credits their parents with instilling the Barbera Culture of Hospitality, Family Values and Work Ethic. Their mother Rita Barbera known to all as "Lovely Rita" was kind, socially conscience, and valued family and hardwork. Their father, Eugene Barbera planted the automotive seed through his business, Palm Auto, a carwash, gas station, auto repair and body shop center located in Fishtown before it bloomed into the sprawling area it is today. The Barbera family would work for their father as children inspired by their father's work ethic and client satisfaction standards. Their dad said, "Hard work never hurt anyone but Aggravation sure will kill you."
Honored to be recognized with the prestigious Family Owned Business award for dual accolades; Gary Barbera's on the Boulevard for positively impacting their communities economically and BarberaCares for Community Service Excellence. On the heels of this crowning achievement Gary Barbera's on the Boulevard is recognized alongside industry icons 6ABC, QVC, and Comcast NBCUniversal for Corporate Philanthropy as the region's most charitable givers.
BarberaCares principles of Support, Enhance, and Inspire lead the way in community service including broadcasting their Don't Text and Drive Campaign- Keep the Boulevard Safe message to everyone, especially the young. Proud to be the inaugural partner of Governor Edward G. Rendell's Adopt-A-Highway state wide clean up initiative from the ground up, 1000's of Turkey and Winter Coat hand deliveries to underserved sections of the city such as Strawberry Mansion, massively leading the way in Solar Recycling Cans around the city. Support of Philadelphia's finest including P.A.L, honoring Veterans for their service and sacrifice. Of course 1000's of individuals, children, families, youth groups, churches and synagogues have been added to the list of those being assisted by BarberaCares over the 3 decades.
Their Philly famous mascot – the Barbera Bear can be seen lending a paw and entertaining during parades and community clean-ups. Gary Barbera's on the Boulevard is also known for where the Stars buy their Cars! It all began with Jim McMahon and Doug Pederson as a young Quarterback in the 90's with many, many stars in between and after. Now it's Coach Doug Pederson and he's been driving Barbera for decades! Now it's your turn. I would be remiss if I didn't ask you.... Is Barbera the Best... Boy I Guess!