HomeSmart Realty West

HomeSmart Franchisee in Carlsbad, CA Offers Tips on Growing a Profitable Real Estate Brokerage

Roger Lee and Abe Hamideh of HomeSmart Realty West, share insights on managing growth.


Carlsbad, CA -- (ReleaseWire) -- 05/16/2017 --HomeSmart Realty West Broker/Owner Roger Lee and CFO Abe Hamideh understand the importance of agent retention. They recently hit 535+ agents and believe their culture is one of the main reasons why they've continued to grow. They cater to agents through committed communications and support.

"For me, retention is the most important thing," said Hamideh. "Once agents are here, we need to take care of them. Our service and support has to be the best. We're not only affordable for them, but we also have their backs."

Lee and Hamideh offer insights on growing, staying ahead of competition and keeping agents happy in an interview with RISMedia titled, "Putting Agents First."

It is crucial to be efficient in your communications. In a traditional brokerage, correspondence between the broker and agent can take time. Lee and Hamideh explain the importance of availability and timely response. Take pride in answering agent calls and emails the same day.

"Roger and I treat everyone like family", said Hamideh. "We know everybody, and we're always available for them."

In the article, brokers can learn other ways of putting agents first, including education. Offer classes and discussions on a variety of topics each week like lead generation, marketing, contract writing and negotiation skills. Take care of your agents by giving them the skills and resources to be successful.

Brokers can learn more about Lee and Hamideh's approach to retaining agents, here.

To learn more about the HomeSmart franchise business model, click here.

About HomeSmart International
Founded in 2000 by entrepreneur Matt Widdows, HomeSmart International quickly became the fastest growing real estate brokerage firm in Arizona and still holds that distinction today. HomeSmart International is ranked as one of the top 20 real estate brokerages in the United States, and was recently ranked as the number one brokerage firm in the Metropolitan Phoenix market. From its international franchising headquarters based in Scottsdale, HomeSmart International began franchising in 2010, and continues to grow by offering franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today's evolving real estate industry. Today, the brand has nearly 100 offices in 16 states and more than 11,500 agents nationwide.

For more information on HomeSmart and its franchise opportunities, visit

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