Forget generic recommendations to “optimize for mobile” or “track big data.” Mod Girl Marketing Founder Mandy McEwen has eight less obvious marketing trends to plan for in 2016, including the shift toward live marketing and wearable technology.
San Diego, CA -- (ReleaseWire) -- 12/22/2015 --Marketing advice like "optimizing for mobile" and "tracking big data" has been doled out so much, they've become clichés. While these steps are still relevant, Mod Girl Marketing CEO and Consultant Mandy McEwen says there are many more interesting trends bubbling beneath the surface for 2016. Not every trend needs to be an investment to add to the coming year's budget, says McEwen, but marketers need to be tuned in to the shifting developments to stay informed and ahead of the curve.
"Live marketing is one of the biggest shifts we've seen just in the last 12 months," says McEwen. "Suddenly, marketers have all these new channels at their disposal – SnapChat, Periscope, Meerkat, Blab. These platforms are a great way to connect with audiences on a more authentic, personal level with behind-the-scenes content, sneak peeks, demo showcases, and FAQ sessions. Beyond that, there is a lot of buzz about late-breaking technology like virtual reality with the Oculus Rift platform. Elle Magazine is already planning a fashion show that puts consumers front and center, right next to celebrities who are experiencing the same event in real time."
In a recent blog post, McEwen discusses other marketing trends for 2016, including:
The importance of storytelling campaigns
Social networks as the new SEO
Mobile voice activation optimization
Branded apps for increased conversions
Native advertising instead of banner ads
Influencer marketing investments
The full blog can be found at http://www.8waysin8days.com/marketing-trends-2016/
"Wearable technology is another sudden trend we're seeing with up to a third of Americans expected to invest by the end of the year," says McEwen. "Google Glass was a big story this year, but marketers are still grasping what that means for their businesses and how they can maximize the usefulness of new technology."
McEwen says possible applications for Google Glass include:
- Using it to promote local business reviews
- Adding one's business to customized walking tour apps
- Accessing offline behavior tracking data
- Livestreaming experiences taken in through Google Glass
- Filling out and optimizing product descriptions and website micro-data
- Opportunities to provide real-time deals and discounts to passersby
In addition to the 2016 marketing trends blog, Mod Girl Marketing is also offering a free ebook packed with actionable tips to improve social media and SEO marketing for 2016.
Interested parties can download "8 Stupid Simple Social Media Tricks To Boost SEO" here:
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