New Dating Site Finally Offers Users a Safe, Effective Online Dating Platform


Atlanta, GA -- (ReleaseWire) -- 03/21/2018 --Soon to be launched online dating site, The Purple Factor offers a dating platform that skips the hassle and shortcomings of other sites. It has addressed all the common problems with online dating – catfishing, wasted time on matches with low compatibility, flooded email inboxes and high prices for superficial matching – and fixed them to create a fun, convenient and safe dating site for online daters.

The Purple Factor was designed to help users find real relationships with long-term potential based on values and lifestyle compatibility, without having to waste time and money trying to sift through fake profiles and unlikely matches. It was created by Melissa Baker, who, after first-hand experience with online dating, became frustrated with the challenges of both popular and niche online dating sites, most of which fail to address key issues like the safety of users and the genuine relevancy of matches.

"…When I was ready to date again, the limited features of online dating drove me crazy! Sites and apps that wanted to link my social media scared me as a single parent and the cost of the quality 'matching sites' seemed unfair…while offering superficial matching," Baker says.

With The Purple Factor, users no longer have to worry about fake profiles. Profile pictures have to be taken through the platform and can be snapped and uploaded in real-time. The design also allows users to create a photo gallery of uploaded photos within a users profile. Low compatibility issues are eliminated because users are matched with other users who have a minimum compatibility rating – known as the Purple Factor – of 75%.

There's also no more concern about superficial connections. Baker ensured The Purple Factor digs deep into a potential match's values, including thoughts on kids and marriage, money and health to promote only worthwhile connections.

Even more appealing for jaded online daters, The Purple Factor is fun and convenient. Instead of having to fill out a profile, a user's profile is automatically created by answering a few questions.

For those who are ready to find out more about a potential match, there's no need to sacrifice privacy or feel pressured to spend a lot of money to interact. Users can video chat at the touch of a button without having to link their social media profile or offer any personal contact information. Nor is a long-term financial commitment necessary. The service is a month to month subscription at a price far lower than what other sites charge for even basic functionality.

While the algorithm and back-end development for The Purple Factor are finished, there is still work to be done to finalize the look of the site. In order to complete this new, fun matching site, the creators are launching a crowdfunding campaign on Kickstarter. Interested backers can visit the Kickstarter page to learn more or to contribute in exchange for attractive rewards like a discounted month of The Purple Factor's Gold membership and love and dating-themed treats like a box of chocolates, date dice and custom bracelets.

To learn more, visit the campaign: