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Parlux Fragrances Inc. (PARL) Signs a Deal with Queen Latifah for New Fragrance, Article Posted on


Frisco, TX -- (ReleaseWire) -- 06/10/2008 -- announces the publication of ‘Parlux Fragrances Inc. (PARL) Signs a Deal with Queen Latifah for New Fragrance’

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In the article the author covers: Parlux Fragrances Inc. Signs a Deal with Queen Latifah

”Fragrance companies create unique, carefully formulated scents each year; yet, the market is far from saturated as different scents are created to attract consumers in different segments of the market. Western Europe and North America account for nearly 60 percent of global sales, which totaled $30.5 billion in 2006, representing one of the largest cosmetics and toiletries segments in the world. New fragrances launched by celebrity names not only create new scents, but build brand loyalty as well.

“Parlux Fragrances Inc. (PARL), a well established and internationally recognized company that specializes in the design, manufacturing, marketing and distribution of prestige fragrances and related products, engages in the creation, design, manufacture, distribution, and sale of fragrances and beauty-related products worldwide.

“The company recently announced it has signed a deal with Queen Latifah to release a new fragrance in the fall of 2009. This will be the first fragrance…”

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