Survival Bucket demonstrated on the streets of New Orleans for 6 days. SURVIVAL UPDATE DAY 3
New Orleans, LA and Salt Lake City, UT -- (ReleaseWire) -- 01/24/2007 --2 men 6 days 1 bucket…and survival. Two businessmen are literally displacing themselves for 6 days in New Orleans to showcase their emergency bucket product released late last year.
Food for Health, International – a Utah based nutritional & emergency preparedness company originally developed the survival bucket for one of its discount retailers. “They expressed a need for a comprehensive 72-hour kit – which is the standard. However, after the Katrina disaster in Louisiana we discovered help may take more than 72 hours to arrive. We are sending our sales and marketing team out to where Katrina hit in September 2005,” said Frank Davis, CEO.
Derek Christensen and Geoffrey Power are two average businessmen displaced with only their personal affects and a 4-gallon bucket loaded with emergency supplies. They intend on finding places to prepare their food and sleep in the outskirts of New Orleans.
Day one - Christensen and Power found a small park in Metairie to prepare meals and clean-up. Shelter was found in a parking garage and both slept in the car.
Day two – Too cold to sleep outside – slept in rental car again. During day we toured Katrina devastation and French Quarter. Store managers for Sam’s Club in Kenner and Metairie to carry products this weekend. Got water from stagnant pool by old university.
Day three – still sleeping in car – weather unseasonably cold. Food holding up – interviews with locals determine ability to get water key to survival.
“It is typical of New Orleanians to wait ‘til the last moment to prepare, we are seeing a different mentality now – like they’re not gonna let the weather win this year,” was the comment from Sam’s Club manager Wayne Villemuer.
The exercise will be documented by a camera-crew and available at www.261survival.com. Neither Christensen nor Power have any survival background or are familiar with the Greater New Orleans area.
Progress releases and explanation of the contents of the ‘Survival Bucket’ will be posted during the week on www.261survival.com.
Contact Dave Christensen for information and interviews at 801-765-4663 (office) 801-592-1244 (Cell). Interviews available from the field – while their batteries last at 801-717-6461 and 801-472-6949.
ABOUT FOOD for HEALTH, International -
Food for Health, International is committed to finding nutrition and emergency solutions for families. Product Lineup and specifications available at www.foodforhealthint.com or contact firstname.lastname@example.org
Food for Health, International
665 E. Technology Ave.
Orem, UT 84097