CustomScoop Reveals Five Ways to Increase Sales Performance with Media Monitoring

Sales Professionals Can Use Media Monitoring to Gain a Competitive Edge and Close More Sales


Concord, NH -- (ReleaseWire) -- 03/21/2007 --CustomScoop, a leader in customizable media monitoring and analysis services, today announced the availability of a free whitepaper entitled, “5 Ways to Increase Sales Performance with Media Monitoring.” Intended for sales professionals, the whitepaper explains how a media monitoring tool is a great solution to distill current news information and blogs into actionable intelligence, allowing sales professionals to find new prospects, strengthen relationships with existing prospects and customers, and respond proactively to the actions of their competitors.

“Timely information about customers, prospects, and competitors is a powerful competitive advantage for sales professionals.” writes Steve Bracy, EVP of CustomScoop. “Integrating media monitoring with the sales cycle improves productivity and efficiency allowing sales professionals to achieve more, without investing more time in their already busy workdays.”

The whitepaper will teach readers how to utilize media monitoring to:
- Discover New Sales Opportunities
- Know Your Customers and Their Industry
- Spend Time Selling, Not Searching

CustomScoop’s media monitoring service, ClipIQ, combines proprietary technology with search consulting to deliver comprehensive coverage data. CustomScoop ClipIQ is a web-based solution and is priced based on a flat-fee model (no-per-clip charges), starting at $299 per month. CustomScoop offers a two-week free trial of ClipIQ. To start, visit

A free copy of the whitepaper can be downloaded at:

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop’s solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH.