Scottsdale, AZ -- (ReleaseWire) -- 04/25/2007 -- A growing client base deserves a user-friendly, full-service web site. At least this is the philosophy of Echo Farrell, a licensed Realtor who specializes in the Scottsdale, Phoenix and Paradise Valley areas, and recently unveiled her redesigned web site – www.azsonorahomes.com.

Complete with a Sonoran Desert-inspired design and streamlined layout, the revamped web site places helpful information and software at the fingertips of users. In addition to being able to search featured home listings and learn about the Scottsdale and Phoenix areas, visitors to azsonorahomes.com can also receive an estimate of their home’s value, check out reports on area schools or scan the MLS system.

“We’ve added several new features to make the web site more comprehensive,” said Farrell, who recently joined the Keller Williams team. “But while we’ve added a lot of substance to it, we’ve also made it easier to navigate. The result is a clean, simple layout that offers our clients tremendous resources as they work through the process of buying or selling a home.”

In addition to providing clients with essential tools to facilitate their real estate buying or selling experience, the web site also houses a wealth of information about what to do and where to live in the Scottsdale and Phoenix area. This includes access to Arizona Edge, Farrell’s quarterly e-newsletter filled with helpful real estate tips and trends.

According to Farrell, the revamped, feature-filled azsonorahomes.com is just one of many elements that help her and the Farrell Group stand out from other Realtors in the booming Greater Phoenix area.

“I come from a tourism background, specifically as director with the Phoenix Convention Bureau, so I bring a lot of experience and knowledge about this area and about client service,” she said. “I feel like when my clients move to Scottsdale or elsewhere in the Phoenix area, they aren’t just purchasing a home, they’re buying a new lifestyle. There aren’t many bigger or more impactful decisions in life. Having a Realtor you can talk to and trust can turn a stressful process into a smooth, enjoyable one.”

Those wishing to learn more about Arizona’s home market, or wishing to purchase or sell a home, can visit Echo’s full-service web site at www.azsonorahomes.com or contact Echo Farrell directly at 480-948-3338 or echo@azsonorahomes.com.