The Marketing Innovation Group

The Pier Adopts MIG's iBrochure to Exploit Web 2.0

Having exhaustively tested The Marketing Innovation Group’s (MIG) iPublisher platform over the past 12 months, The Pier has extended its contract with MIG to provide iBrochures into the future. The iBrochures are distributed to the Pier’s email database and through an animated link on their website home page. The Pier have commissioned a variety of iBrochures from MIG including 82 page catalogues, 32 page seasonal iBrochures and 8 and 16 page monthly spreads.


Knutsford, Cheshire -- (ReleaseWire) -- 06/14/2007 -- Most customers are used to shopping via a paper catalogue or brochure. iBrochures transform standard paper brochures into very easily navigated online equivalents with significant added benefits. The Marketing Innovation Group’s advanced performance tracking and reporting tool “WoW” (Who or What) provides detailed analytics related to customer activity on the iBrochure. For example, information related to the products that have been viewed and clicked plus the value added to the eCommerce system is provided via an online login for the client.

All of the Pier’s iBrochures are linked to their transactional website enabling purchasers to buy online from the iBrochure with ease. The user friendly nature of the page turning technology enables customers to focus on purchasing activity not navigation and allows users to enjoy the rich media experience offered by the iBrochure leading to an improvement in conversion and importantly, average order value. The CRM technology that supports MIG’s intelligent iBrochures allows The Pier to analyse customer behaviour and buying patterns and can be used to inform marketing strategy. View The Pier’s latest iBrochure at

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox For more information and additional images on the Marketing Innovation Group please visit, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456, Rob Bielby on 07940 566 260 or email on

The Pier bring exciting new ideas in furniture and homeware from around the world offering product ranges that are exciting, stylish and different. For more information on The Pier please visit