Pacific Media Associates

Pacific Media to Cover Flat Panel TV Sets at Displaybank US FPD Conference

Strong combination of sell-in and sell-through data can greatly help panel makers


Menlo Park, CA -- (ReleaseWire) -- 07/13/2007 -- Pacific Media Associates (PMA), the global market information experts on large-screen displays, will add the demand-side dimension of TV sets to the broad range of topics covering the supply-side of flat panels during Displaybank’s Annual US FPD Conference, to be held in San Jose, CA on July 19 and 20.

“Rapid price declines—particularly from third-tier brands—continue to spur high growth in the American flat panel TV”, says PMA’s president, Dr. William Coggshall, who will speak on the topic of "North America FPD TV Market Trends". “But to optimize sales and profits, for both sets manufacturers and panel manufacturers, it is important to know more than just overall totals and averages. Manufacturers must have good figures on shipments and prices by individual models, and by segments defined as combinations of technology (LCD vs. PDP), screen size, and resolution.”

Continues Dr. Coggshall, “PMA’s sell-through Tracking Services, which measure true, volume-weighted street prices, have shown over the last several years that when LCDs reach price parity with PDPs in a size range, the share of LCDs accelerates substantially. Thus as each new generation LCD plant comes on line, reducing the cost of larger panels, LCD-technology TVs become more price competitive and force plasma sets to retreat to the larger sizes where LCDs are still too costly.”

Most analysis of the market focuses only on screen size, but resolution also plays a strong role. The introduction of Full HD (1080p) resolution for LCD panels as small as 37 inches, with its “future-proof” promise, initially triggered a rapid shift to this resolution. But as newer buyers are typically more price sensitive, the price premium for Full HD now appears to be discouraging them. So the fabs have to take account of the combination of screen size and resolution in planning their panel production.

About the Conference
Displaybank, a global market research & consulting firm, presents their 2nd US Display Conference. The conference will cover FPD market perspectives, consumer electronics market trends, mobile display technology trends, AMOLEDs Commercialization and technology development trends, flexible display trends and future direction. In addition, the conference will feature a special session on investment opportunities in Gyeonggi Province of Korea. Participants will have the opportunity to analyze market issues and forecasts for global display markets by leaders in the displays and related markets. The conference will provide attendees opportunities to analyze market issues, to explore the potential value creation opportunities, and to identify key success factors in display industry. Additional information on the conference is available on the Web at

About Displaybank
Displaybank, a global leader in electronic display market research, is headquartered in Seoul, Korea with regional offices in Japan, Taiwan, China and North America. Displaybank’s twenty-three experienced market researchers and industry analysts maintain an extensive network of contacts at display manufacturers, industry suppliers and supply chain companies to create an extensive array of market research reports, display industry analysis, consulting, and convention and media coverage. Information on the company’s services and contact information are available on the Web at

About Pacific Media Associates
Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking and quarterly analysis, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020