Pacific Media Associates

Pacific Media Shows Rear Projection HDTV Sales Slip Further in May

Large sizes dominate as three out of four units sold were 55” or larger


Menlo Park, CA -- (ReleaseWire) -- 07/31/2007 -- Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for rear projection televisions in North America fell again in May, with unit sales down 12% against April sales. Their May 2007 RPTV Sell-Through Tracking Service report also shows unit sales are up 6% compared with May 2006, but revenues are down 21% between the two periods.

“As expected, the bulk of the sales were for the larger sizes,” according to Rosemary Abowd, Vice President with Pacific Media. “On a unit basis, 75% of the models sold were 55” or larger. Consumers continue to prefer flat panel HDTVs, and falling prices for LCD and plasma models have erased rear projection’s price advantage in the smaller sizes.”

The most popular segment in terms of unit market share was the 60” to 69” DLP 1080p group of products, accounting for one in five units sold in May. Aggressive pricing on close-out models from Toshiba helped increase sales.

Sony took top honors for the month, with a unit market share approaching 30%, and a 34% revenue market share. Strong sales of the XBR2 and A2020 Series SXRD models helped them gain the top spot. Samsung was second and Mitsubishi third, in both unit and revenue shares. The best-selling model was the Toshiba 65HM167, which had an average street price of $1,624.

Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.

About Pacific Media Associates
Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020