Cancun, Mexico -- (ReleaseWire) -- 10/30/2007 -- When a local real estate agency starts breaking sales records and standing out above the rest, even during the off-season (May – October) when the rainy season – if not the hurricane season – lowers sales for most realtors in Cancun, Playa del Carmen, and the Riviera Maya, you’d better take note.
In the last three months alone, ProCorp Real Estate has sold 40 condos just at Cancun Towers – where they were not even the master brokers. Although Cancun Towers is promoted by dozens of local real estate agencies, ProCorp sold more than all other local brokers combined. And guess what? For the remaining units at Cancun Towers, they will now be the master broker.
“So, what’s your big secret to success?” I asked the company’s two broker owners, Ms. Carma Turanich from Canada, and Mr. Scott Bakay from the USA.
“First of all, our offices are open from 9 a.m. to 7 p.m. Monday through Saturday, and from 10 a.m. to 2 p.m. on Sundays. We do not close for lunch from 2 to 5 p.m. like so many others, nor all day Sundays like 99% of other realtors here. We don’t close on National Holidays either, because that’s often when there are more tourists and buyers in town. In fact we only close two days a year, on Christmas day and New Year’s day! And during our business hours, there is always someone available to answer phone calls in English and Spanish. Plus if a buyer walks-in and says she’s looking for a property which we don’t have in our own inventory of listings, we don’t send them marching elsewhere. We find them the property they want, no matter who is listing it, and cooperate with other brokerages,” explained Scott.
“We also believe our job is not just to promote property, but to advise our property builder/developer’s on how to make their product more attractive to their target market. For example, to improve quality in this humid tropical Cancun area, and make the building more weather proof, by avoiding the use of dry-wall to partition rooms, and avoiding the use of wood conglomerates for cabinets and closets,” Carma said.
“If the builder is targeting foreign buyers, we recommend they install video cameras around the construction site, so buyers can see – via the Internet – 24 x 7 – how the project is progressing, and that their investment is moving forward. It gives them a real sense of comfort and confidence, and saves everyone lots of long distance phone calls,” added Mr. Bakay.
Finally, Mrs. Turanich mentioned, “we also market differently. We don’t just place an ad in one local magazine, and have one basic web site. We reach out internationally, focus on places where large numbers of tourists go, help buyer’s with financing, offer full-service to both the seller and buyer, and always try to go beyond our client’s expectations.”
I also noted that they are selling more homes where builders only require 30% down and the balance at closing. This is very unusual in Mexico, where builders have traditionally required 35% or 40% down and monthly payments until the project is delivered. However, this new payment structure is very helpful to those who wish to finance their purchase – which opens the project up to more buyers – and also gives the buyer more confidence. For he knows the builder is strong, and doesn’t need to use the buyer as his company’s ATM.
It comes down to three basic factors the way I see it: (1) ProCorp Real Estate puts itself in the buyer’s and seller’s shoes, and figures out what each wants in order to give it to them before they ask for it, (2) ProCorp Real Estate truly focuses on giving good ol’ fashioned customer service, and tries to be more professional than its competition, and (3) they are creative, and driven to please their clients.
Their results speak for themselves! Just visit our Cancun Towers website and see for yourself!
If you want to buy or sell a property in Cancun, Isla Mujeres, Playa del Carmen, or the Riviera Maya, take a look at ProCorp Real Estate !