Pacific Media Associates

Pacific Media Reports Professional Flat Panels Sales Up Just 4% in December

Plasma continues to sell well in the professional market


Menlo Park, CA -- (ReleaseWire) -- 02/16/2008 -- Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for professional flat panel televisions and business displays in North America were up by 4% in December over November’s level. Their Professional Flat Panel Display Sell-Through Tracking Service also shows that increasing average street prices rose 1%, resulting in a 5% increase in revenues.

“Plasma continues to dominate in the professional market,” according toRosemary Abowd, Vice President with Pacific Media. “The top selling segment in December was the 40” to 44” XGA plasma, which accounted for 24% of unit sales in spite of a 6% increase in the average street price. The 50” to 55” WXGA plasma segment was in second place with 20% unit market share, with a 4% increase in average street prices.”

Panasonic was first in unit and revenue market shares for December. The company had 50% of the unit sales, and 40% of the revenues. The Panasonic TH-42PH10UK repeated as the best-selling model for the month with an average street price of $987, down 6.5% from its November price.

Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.

About Pacific Media Associates
Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020